Watch This!

 
    Jonathan L. Walton 320 p. | Paperback: $23.00 "This book is the best work we have on the complex dynamics of the Black megachurch phenomenon. Walton is a brilliant cultural critic and courageous prophetic voice!" --Cornel West, Princeton University “An important examination of the Black Electronic Church. Walton brings new insights into the major TV evangelists in the African American community.”--James H. Cone, Union Theological Seminary “One of the first books to thoughtfully analyze how African American television ministries are re-shaping the contours of black religious experiences. With critical insights into the theological, social, and political logics of three mega-ministries, Jonathan L. Walton’s book provides just the stimulus we need for a long overdue conversation.” --Marla Frederick, Harvard University   Peak Inside Here: Table of Contents Introduction Through their constant television broadcasts, mass video distributions, and printed publications, African American religious broadcasters have a seemingly ubiquitous presence in popular culture. They are on par with popular entertainers and athletes in the African American community as cultural icons even as they are criticized by others for taking advantage of the devout in order to subsidize their lavish lifestyles. For these reasons questions abound. Do televangelists proclaim the message of the gospel or a message of greed? Do they represent the "authentic" voice of the black church or the Christian Right in blackface? Does the phenomenon reflect orthodox "Christianity" or ethnocentric "Americaninity" wrapped in religious language? Watch This! seeks to move beyond such polarizing debates by critically delving into the dominant messages and aesthetic styles of African American televangelists and evaluating their ethical implications. Jonathan L. Walton is Professor of Religion and Society on the Faculty of Divinity at Harvard University.   NYU Press, Champion of Great Ideas for 90 Years
838 Broadway, 3rd flr, New York, NY 10003-4812 http://www.nyupress.org/http://www.amazon.com/Watch-This-Aesthetics-Televangelism-Ethnicity/dp/0814794521/ref=sr_1_3?ie=UTF8&s=books&qid=1233334024&sr=1-3http://www.amazon.com/Watch-This-Aesthetics-Televangelism-Ethnicity/dp/0814794521/ref=sr_1_3?ie=UTF8&s=books&qid=1233334024&sr=1-3http://www.nyupress.org/webchapters/walton_toc.pdfhttp://www.nyupress.org/webchapters/walton_intro.pdfshapeimage_2_link_0shapeimage_2_link_1shapeimage_2_link_2shapeimage_2_link_3shapeimage_2_link_4